Creative & Branding & You
You want a partner who goes way beyond a pretty slide presentation and a few conference calls. You want someone who cares as much as you do…and we couldn’t agree more. We know a mutual passion for your brand is the best path forward. Together, we’ll help you ask (and answer) the hard questions. We’ll discover the “why” behind your work and empower you to take action.
Expertise & Accidents
Our collaborative approach is a blend of Gestalt theory, years of industry learnings, and a sprinkle of Bob Ross — we make some big decisions in our little world and embrace any happy accidents.
You bring the brand and inflection point. We bring an inclusive collective of creative advocates to partner with you and your in-house teams to explode what exists, build it stronger, and empower your team to run with it long after.
How We Work Together
The Design Squiggle visualizes our process. We cover a massive amount of ground in the early research phase, gain clarity as we develop a concept, and then design with precise focus. After years of trying different approaches, we’ve landed on this squiggle.
Phase One — Research
We start with a bespoke brand assessment that digs into your competitive landscape, unearths insight, and validates best practices to fuel design decisions.
BIG DECISIONS: “Why” — We will confirm goals, KPIs, measures of success, and known specifications.
Phase Two — Concept
Collaborative drafts are shared to align all stakeholders to agreed-upon concepts. We review together and iterate as needed. Once we all share the same vision for the direction of your brand, we develop tactics and deliverables. You will review and confirm that every detail is ideal in our “final concept.” Upon approval, we move on to design.
BIG DECISIONS: “Where” and “How” — We will confirm the approach, frameworks, technical considerations, and final assets needed.
Phase Three — Create
We will polish and refine the final designs to make sure that everything is just right. Through that process, we will take learnings and iterate through small adjustments to ensure that everything is optimized before we call it “finished.”
BIG DECISIONS: None! We will explore how to push or enhance but there are no major shifts at this point.
How We Prioritize
With > For
Foundation > Fluff
Impact > Time
What We Value
We Celebrate
- Multi-hyphenate makers and do-ers of the world
- The complexity that comes with going in a new direction
- Tension that inspires magic
We Believe
- Constructive discourse is the first step to designing anything worthwhile
- Strategic communication is vital for successful commerce and the betterment of society
- Meaningful impact only happens when people are informed, engaged, and empowered
We Do
- Partner with you to align your actions to your ambitions and strategize possibilities in your moment of pivot
- Encourage changemakers (like you!) to articulate your mission
- Develop the identity and tools to tell the world about your purpose, shift mindsets, and spark exploration
Before founding Ampersand & Ampersand, Sarah Salvatoriello spent 18+ years working with global media companies, design studios, advertising agencies, and in-house teams as a Creative Director and Brand Strategist. In 2020, she pivoted her career to run a creative branding studio that helps small and medium-sized businesses navigate change through rebranding and communication endeavors. Advice from coaches and industry experts was antithetical to her experience as a female, breadwinning, working parent running a creative business in an increasingly broken system, so she now shares her experience for others. Sarah’s blend of cheerful nihilism and compassionate capitalist business empowerment swings against toxic positivity without sacrificing effectiveness.
When not in front of the computer, she’s navigating life as a Jersey City mom, co-organizer of Ladies Wine & Design_Jersey City, and person who is definitely not still thinking about work.
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