Creative & Branding & You
At Ampersand & Ampersand, we know a mutual passion for your brand is the best path forward. To us, “partnering” isn’t a pretty slide presentation and a few conference calls. We care as much as you do. Helping you ask (and answer) the hard questions. Together, we’ll discover the “why” behind your work. Then, we’ll empower you to run with it.
Expertise & Accidents
You bring the brand and inflection point. We bring an inclusive collective of creative advocates to partner with you and your in-house teams to explode what exists, build it stronger, and empower your team to run with it long after.
The Role of the Ampersand
According to the Writers Guild, if two writers are listed in the screenwriting credits and their names are connected by an ampersand, it means they wrote the script as a team. But if two writers are listed and their names are connected by the word “and,” it means they worked on the script separately. We prefer the former whenever possible and look forward to crediting all of the contributors generously when we work together.
The Design Squiggle visualizes our process. We cover a massive amount of ground in the early research phase, gain clarity as we develop a concept, and then design with precise focus. After years of trying different approaches, we’ve landed on this squiggle.
Phase One — Research
We start with a bespoke brand assessment that digs into your competitive landscape, unearths insight, and validates best practices to fuel design decisions.
BIG DECISIONS: “Why” — We will confirm goals, KPIs, measures of success, and known specifications.
Phase Two — Concept
Collaborative drafts are shared to align all stakeholders to agreed-upon concepts. We review together and iterate as needed. Once we all share the same vision for the direction of your brand, we develop tactics and deliverables. You will review and confirm that every detail is ideal in our “final concept.” Upon approval, we move on to design.
BIG DECISIONS: “Where” and “How” — We will confirm the approach, frameworks, technical considerations, and final assets needed.
Phase Three — Create
We will polish and refine the final designs to make sure that everything is just right. Through that process, we will take learnings and iterate through small adjustments to ensure that everything is optimized before we call it “finished.”
BIG DECISIONS: None! We will explore how to push or enhance but there are no major shifts at this point.
- Multi-hyphenate makers and do-ers of the world
- The complexity that comes with going in a new direction
- Tension that inspires magic
- Constructive discourse is the first step to designing anything worthwhile
- Strategic communication is vital for successful commerce and the betterment of society
- Meaningful impact only happens when people are informed, engaged, and empowered
- Partner with you to align your actions to your ambitions and strategize possibilities in your moment of pivot
- Encourage changemakers (like you!) to articulate your mission
- Develop the identity and tools to tell the world about your purpose, shift mindsets, and spark exploration
How We Prioritize
With > For
Foundation > Fluff
Impact > Time
Sarah Salvatoriello spent 18+ years working with global media companies, in-house agencies, design studios, and advertising agencies as a Creative Director and Brand Strategist before founding Ampersand & Ampersand. As a maker, armchair psychologist, and ISFJ, she has perfected a holistic approach to creative endeavors. It’s a bit of Gestalt theory, industry learnings, with a sprinkle of Bob Ross, and good ol’ fashioned brand strategy.
When not in front of the computer, she’s experiencing life through the lens of her human toddler and her rescue mutt, @smallpuplongname.
she/they, her/them & her/theirs