About Us

THE PROCESS

HOW WE WORK TOGETHER

Proud to be a woman-owned full-service creative collective—which is a fancy way of saying we do all the things (or will connect you with the right humans to do the things).

As a female-founded and led agency, we are a happy anomaly in the space. Taking what Sarah Salvatoriello started with Short Girl Long Name, she’s assembled a small, curated group of creative entrepreneurs who are deeply invested in helping to better the world and give voice to mission-led organizations one rebrand at a time. 

Our process is rooted in the belief that breaking something down is the best way to unify and build it into a stronger whole. It’s a bit of Gestalt theory, industry learnings, with a sprinkle of Bob Ross, and good ol’ fashioned branding.

About Sarah

Sarah Salvatoriello spent 16+ years working with global media companies, in-house agencies, design studios, and advertising agencies as a Creative Director and Brand Strategist before founding &AND&. As a maker, armchair psychologist, and ISFJ, she now brings market learnings to support female founders, multihyphenates, mission-driven organizations, and underrepresented do-ers so they can show & tell their story to the world.
When not in front of the computer, she’s experiencing life through the lens of her human toddler and rescue mutt, @smallpuplongname.
she/her/hers & they/them/theirs

WE BELIEVE

  • Meaningful impact only happens when people are informed, engaged, and empowered
  • Strategic communication is vital for successful commerce and the betterment of society
  • Constructive discourse is the first step to designing anything worthwhile
  • Positive narratives should be shared and shared in, always
  • You are not special but diversity is your strength
  • Desire & time are the linchpins of all endeavors
  • Ownable white space can be found in the grey space

WE CELEBRATE

  • Multi-hyphenate makers and do-ers of the world
  • The complexity that comes with going in a new direction
  • Moments, big and small
  • Dialectical opposition as a tension that inspires magic
  • Conscious action to leave something better than it was found
  • Metaphysical flights of fancy as acceptable small talk
  • Passion, time, point of view, and nuanced needs of others
  • Connection to place, time, and others

WE CAN

  • Partner with you to strategize possibilities in your moment of pivot
  • Encourage changemakers (like you!) to articulate your mission
  • Drive material creation to shift mindsets and spark exploration
  • Align your actions to your ambitions
  • Create physical manifestations to celebrate participatory moments
  • Develop the identity, vernacular, and tools to tell the world about your purpose

We coach & create & connect & we’re excited to work with you!

The Design Squiggle

The Design Squiggle visualizes our process as we cover a massive amount of ground in the early research phase, gain clarity as we develop a concept, and then design with precise focus. Years of trying different approaches, and we’ve landed on this squiggle with a flavor of Bob Ross — we make some big decisions in our little world, have a few happy accidents, and call it “finished”.

PHASE ONE — RESEARCH

We start with a bespoke BRAND ASSESSMENT that digs into your competitive landscape, unearths insight, and validates best practices to fuel design decisions.
BIG DECISIONS: “The Why” — We will confirm goals, KPIs, measures of success, and known specifications

PHASE TWO — CONCEPT

Collaborative DRAFTS are shared to align all stakeholders to the concepts and gather approval so we share the same vision for the direction of your brand before any tactics or deliverables are developed or licensed. You will review and confirm that every detail is ideal in our “final concept” and will approve via email ahead of moving on to design.
BIG DECISIONS: “The Where” and “The How” — We will confirm the approach, frameworks, technical considerations, and final assets needed.

PHASE THREE — DESIGN/TEST & PERFECT

We will polish and refine the FINAL DESIGNS of the piece to make sure that everything is just right. Through that process, we will take learnings and iterate through small adjustments to ensure that everything is optimized before we call it “finished”.
BIG DECISIONS: None! We will explore how to push or enhance but there are no major shifts at this point.

How we Prioritize

ONWARD > BACKWARD

Working toward our wants of the past keeps us from building our future. Until someone invents time travel, it’s only forward from here. So ahead we forge. Keeping deadlines. Asking questions. Setting the stage for our shared interest in near future successes.

HUMANS > ROBOTS

Humans are complex beings that don’t come with training manuals.
We relish face-to-face meetings (even if via video) to establish the creative bonds to build winning strategies together.
Grab some screen time with us to talk through concepts. We could use the virtual reinforcement, too, and (most of us) promise to put a clean shirt on for you.

FEELS > FORGOTTEN

What we need isn’t always what we crave.
Each design solution is authentic to the environment it was developed from and meets a need that ignites a fire in our belly. We seek to satisfy. We go for goosebump

FOUNDATION > FLUFF

Beauty is fleeting and subjective, we build for strong and lasting success (that also happens to be visually arresting). You put so much work into your brand, we would be doing it a disservice to hide and distract it with noise and nonsense.

DECISIONS > DILUTION

Consensus and crowdsourcing never leads to the unimaginable.
We work with decision-makers because we never want to compromise on delivering the best solution. Coming out ahead doesn’t come by meeting in the middle.

CRAFT > CUTTING-EDGE

Beauty is fleeting and subjective, we build for strong and lasting success (that also happens to be visually arresting). You put so much work into your brand, we would be doing it a disservice to hide and distract it with noise and nonsense.

IMPACT > TIME

We deliver thoughts, not minutes logged.
Our greatest ideas have come to us over drinks and in the shower.
We are a 24/7 idea-seeking-machine working smarter, not harder

Content Best Practices

“Successful” is a relative term. To ensure you are happy with the campaign, please share KPIs and goals on the KOC. That said, here are some things that have worked well for us:

DO

  • Listen to what the audience wants, validated by DATA
  • Nurture an emotional connection through AUTHENTIC storytelling
  • Encourage sharing through meaningful, human, CONNECTION
  • Blend brand ethos and voice of the brands to maintain TRUST
  • Spark surprise and beckon PARTICIPATION

DON’T

  • Rely solely on facts and figures—we all deserve more than the “top” or “most popular”
  • Hard Sell the audience
  • Leave the audience without a clear place to go

The Role of the &

In screenwriting: According to the Writers Guild, if two writers are listed in the credits and their names are connected by an ampersand, it means they wrote the script as a team. But if two writers are listed and their names are connected by the word “and,” it means they worked on the script separately.

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