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Building A Brand Language

A day of undivided attention helped Habitat Greenwich focus her message and bolster her brand story.

COPYWRITING | CONTENT CREATION

Habitat Greenwich textured and bold | YesAndAndAnd

Opportunity

The founder of Habitat Greenwich was struggling with how to effectively celebrate some of our recent accomplishments. She confided in a friend who happened to be a previous client and a connection was made. (Referral magic!)

Process

Two words: Studio Saturday.

We got all hands on deck, focused our attention on the challenge in front of us, and clearly outlined the items we needed to move forward. With priorities in hand, we developed a clearer brand story, reinforced case study successes, and established a copy framework for website imagery.

Outcome

We had planned to tackle one case study which could be used as a template. Instead, our focus and energy led us to craft four compelling stories for the website. We helped our new friend at Habitat Greenwich feel grounded and prepared to move forward toward continued success.

Virtual Meeting with Habitat Greenwich | YesAndAndAnd
Brand Assets for Habitat Greenwich | YesAndAndAnd
Website Copy plan for Habitat Greenwich | YesAndAndAnd
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