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A Video to Wow the Client’s Client

Tapping into our storytelling and video expertise, our client was able to present to their client in a new way.

DIRECTION, DONE | POST-PRODUCTION | MOTION GRAPHICS | VIDEO EDITING

A looping GIF of different people speaking cut with looking at beauty products to show elements from a video recap

OPPORTUNITY

Instead of a standard ethnography report, the team at IFOP North America decided to produce a video that captured the themes that emerged from their research. They weren’t sure where to start. Lucky for them, we did!

PROCESS

After a full briefing on the purpose and desired content for the video, we equipped their researchers with everything from a gear checklist to a script outline to production best practices. The client did the on-the-ground content collection while we were behind the scenes gathering footage and troubleshooting issues during their travels. The production support allowed a seamless transition to the post-production effort when we jumped in with motion graphics creation, thoughtful footage inclusions, and supplemental footage to create an immersive exploration of the themes they unearthed.

OUTCOME

We worked our magic, and through a combination of editing, graphics, and music, we created a video that IFOP—and their client!—were thrilled with.

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