By empowering the Red Ventures team to work collaboratively in shared files, we could ideate and create a system already in line with their instincts and internal process.
PITCH DECK PERFECTION | PROPOSAL TEMPLATE | MARKETING ENABLEMENT
Red Ventures was undergoing a corporate restructuring, and they asked us to help them create marketing materials that would enable a newly-combined team to work across multiple brands.
We began with a traditional exploration of existing materials and inspirational resources. We helped them strip away the competing message and extraneous design elements and provided a new set of design anchors. This is when the real work began. Through a series of working sessions with an in-house task force, we refined the design and the narrative framework.
We created a tool kit that not only featured a new visual brand identity but also served as a vehicle for Red Ventures to deliver a strong brand story to advertisers consistently.